Monday, May 11, 2009

Susan Boyle or how mass media works in 2009

After many weeks Susan Boyle’s first appearance at ’Britain’s got talent’ was droppin from No.1 position at viral video chart, with 140 million views, 12.700 blog posts and 471.000 comments. Susan Boyle was featured in thousands of twitter streams, and in some countries the buzz around her appearance is still hot. The online and offline reaction from media around the world has been overwhelming, and has teached us a lesson about mass media in 2009, as the excitement from people on the web has been too strong to be ignored. So let’s have a look what we can learn from this case.

The news are full of negative messages concerning traditional mass media. Less and less people watch a certain TV program whilst more and more TV channels are born, and newspapers around the globe are in a deep crisis. Mass media seem to be scattered and audiences more difficult to reach than ever before. So, is this the end of mass media?

The answer can be yes, if we think about the classic media channels. It is the end of mass media, as we knew it. Anyhow, there is a new kind of mass media. The media of the masses – the internet.

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