Saturday, February 20, 2010

Some ramblings on engagement and its strategic implications I recently had can be found and downloaded in a simple set of 8 slides from slideshare. Food for thoughts, not more and not less.

Here you go.

Wednesday, February 3, 2010

Thanks for the inspiration, IBM

Working as strategist means being a change agent, so it is about changing things. Or less sophisticated: It is about bringing brands and business from A to B. Naturally we are just a rack wheel in a huge machinery, so the mission seems quite sometimes impossible. I am referring to all kind of change, reaching from change in brand strategy to activate a traditional business making sense of the digital world. Change processes are complex, and positive inspiring examples are rare. In IBM I have found such an example, a company with a great history and heritage which has recently reinvented itself. It takes a lot to do what they have done, reaching from a clear vision to a bold strategy, and maybe the hardest part, its implementation. So, congrats IBM for changing from selling hardware to being a service provider. Thanks for the inspiration.

Here some more beef and information.