Saturday, February 18, 2012

Kauko

Have a look at Kauko, the world’s first remote controlled cafĂ©, latest project with hasan & partners, perfect fools and twofatboys.


See the case film here

Friday, November 26, 2010

Update on ’The Bucket Brigade’

Earlier this year I have been posting on a book project titled ’The Bucket Brigade’ initiated by Bud Caddell. Now here is an update. I am looking forward to future development and results and am humbled to be part of this.

Thursday, October 14, 2010

SIME Helsinki

SIME Helsinki is coming up and hasan&partners got the chance to co host the event. Have a look at the speaker list and agenda here, read more about SIME in general from here and join in.

Sunday, June 27, 2010

Let’s write a book together

I supported a book project initiated by Bud Caddell launched on the KickStarter platform with 100 $. I would love to see the book published as it could be a manifesto for new marketing, based on the believe that cultural exchange between individuals and brands are the new mass media.

Have a look on Bud's own thoughts about the project here and browse through my latest deck on slideshare to get a deeper understanding.

If you want to change Marketing for the better, if you want brands and people having an exchange with each other, please support and promote the project and thinking. Although it makes perfect sense, marketers believing in push, quick sales tricks and old school thinking are still in the vast majority, causing pain to passionate forward thinking marketers and - last but not least - people.

Tuesday, June 22, 2010

Sunday, May 2, 2010

Redefinition

The years from 2010 to 2020 are the age of redefinition. Last time society and way of life changed so dramatically was during the industrial revolution, which started at around 1800. We are now having the ultimate thrill living the digital revolution, and the impact on society, business, environment and culture is massive. We are just in the very beginning in mayor fields as e.g. education, transportation, energy, health care, media and research.

The digital revolution is differing in one mayor point from the industrial revolution, though: The speed of transformation. Even companies which were supposed to be on the right track and in the right industry, e.g. US handset manufacturers Motorola and Palm, nearly lost everything in as short time as three years.

We need to change the way of thinking and working, if we want to play an important role in future. The game has changed for good. We need to reboot processes, brand and R&D now. We need innovative business strategies, digital roadmaps and marketing intelligence. We need to understand and to accept. We need to reinvent ourselves. And let’s don’t forget to have fun – we are living the digital gold rush. The most creative solutions will be royally rewarded.

Saturday, March 27, 2010

Change is good

Once again, some time ago since the last post. My work life has undergone some changes recently, and after an interesting and successful time with the guys from KING Helsinki I have joined forces at iconic hasan & partners. I am supporting the digital approach of the agency, the main goals are to strengthen brands’ position in the digital world by coining outstanding creative work, let it be marketing communications or business critical digital services. All in all it has been a great amount of work for me since November 2009, and I am just before a two weeks holiday in Boston and NYC to refresh my brains. Be sure I’ll be back with a clear mind and the right spirit.

Happy Easter to all of you, and don’t forget to go out and eat the world.

Saturday, February 20, 2010

Some ramblings on engagement and its strategic implications I recently had can be found and downloaded in a simple set of 8 slides from slideshare. Food for thoughts, not more and not less.

Here you go.

Wednesday, February 3, 2010

Thanks for the inspiration, IBM

Working as strategist means being a change agent, so it is about changing things. Or less sophisticated: It is about bringing brands and business from A to B. Naturally we are just a rack wheel in a huge machinery, so the mission seems quite sometimes impossible. I am referring to all kind of change, reaching from change in brand strategy to activate a traditional business making sense of the digital world. Change processes are complex, and positive inspiring examples are rare. In IBM I have found such an example, a company with a great history and heritage which has recently reinvented itself. It takes a lot to do what they have done, reaching from a clear vision to a bold strategy, and maybe the hardest part, its implementation. So, congrats IBM for changing from selling hardware to being a service provider. Thanks for the inspiration.

Here some more beef and information.

Wednesday, January 13, 2010

Your five minutes of fame going on a hold

Well, thanks for all the great entries, there have been about 300 comments from you guys visiting this blog in the last 24 hrs. I unfortunately could only post a view, as this blog is just a small hobby. The response to the ’Your five minutes of fame’ idea and the stuff you wanted to have promoted is brilliant, though, and I might publish the one or other comment later. Please don’t enter any more thoughts, I won’t find the time to go through them all and post them.

ps/
As the traffic is still flowing, currently about 5000 unique visitors per day, I will come up with some new stunt soon.

Your five minutes of fame [6]: Suddenly fourty

I've earned my blogging stripes as a social/political commentator over the last 10 years and have decided to do something different. So I started a new blog:

http://suddenlyfourty.blogspot.com/

I plan to apply the same kind of vulcan logic I applied to socio-political commentary to, well, a more diverse range of more personal and interesting things.

:)

Want your own 5 minutes of fame? Read more from here…

Your five minutes of fame [5]: Fiction Writing

Tobias,

Interesting experiment. I'm a fiction writer and occasional essayist living in the U.S.--I'm not selling anything. I have links to a few published stories on my web site, links to other literary-themed sites, and a more-or-less literary-themed blog at

www.cbbernard.com.

If anyone wants to pass some time by reading short stories, please visit.
I look forward to reading about the results of your social experiment. Thank you.

Want your own 5 minutes of fame? Read more from here…