Friday, May 29, 2009

New York Internet Week

New York Internet week is coming up, a week-long festival to promote NYC’s internet industry. Lot’s of interesting events, see the schedule from here.

And the winner is…

…according to Alex Bogusky’s tweets…
…, a company producing electric motorcyles. So, they won the CP+B intern summer auction, and get three month of blood and sweat from people fighting hard to start a great career. Nice client and a good deal, I would say – the final sum was 17.655 $ (12.700 €).

Tuesday, May 26, 2009

7857 € and it’s yours – but you have to be quick

Let’s say, you have just about 7857 € (10.099 $) and let’s say, you need three month strategy- and campaign work from the best ad agency in the whole wild world… no prob. Follow this link, the e-bay auction is still open 23 hrs. If you make the bidding, no minor agency than CP+B itself will work for you. (ok, you have to trust their interns – but I guess they don't allow them to fail over there). Anyone?

Friday, May 22, 2009

Typo Berlin 2009 in full swing

Type- and design conference ’Typo’ is currently in full swing in Berlin. As one of the biggest and most influential conference in Europe it features this year topics around the theme ’Space’. If you have the chance, visit! It’s great. How to get there you can read from here.

Wednesday, May 20, 2009

The Feast – Social Innovation Conference

On 1st of October it is time for ’The Feast’, the great social innovation conference. It will be hold in NYC, and the invitation-only tickets are just 99 $. However, if you can afford it you can buy tickets for a higher price to micro-sponsor the tickets for great thinkers with small wallets. More information about ’The Feast’ in New York here.

Thursday, May 14, 2009

The Twitter Book

The internet is full of new applications around twitter and even fuller about people writing about them. The reason why twitter is not heavily used in European marketing is because twitter’s user base in Europe is not that big, yet. But facebook was also late, so twitter will be big here as well. Until then, take your time for preparing and read ’The Twitter Book’ from the inventor of web 2.0, Tim O’Reilly. Set up your own twitter account here, and don't forget to follow @timoreilly. If you want to understand the marketing potential of the web 2.0/3.0, it is essential to actively use the services. Be experimental, it’s fun!

Monday, May 11, 2009

Susan Boyle or how mass media works in 2009

After many weeks Susan Boyle’s first appearance at ’Britain’s got talent’ was droppin from No.1 position at viral video chart, with 140 million views, 12.700 blog posts and 471.000 comments. Susan Boyle was featured in thousands of twitter streams, and in some countries the buzz around her appearance is still hot. The online and offline reaction from media around the world has been overwhelming, and has teached us a lesson about mass media in 2009, as the excitement from people on the web has been too strong to be ignored. So let’s have a look what we can learn from this case.

The news are full of negative messages concerning traditional mass media. Less and less people watch a certain TV program whilst more and more TV channels are born, and newspapers around the globe are in a deep crisis. Mass media seem to be scattered and audiences more difficult to reach than ever before. So, is this the end of mass media?

The answer can be yes, if we think about the classic media channels. It is the end of mass media, as we knew it. Anyhow, there is a new kind of mass media. The media of the masses – the internet.

Tuesday, May 5, 2009


Twitter is much more than a status update in 140 or less characters. Companies are doing amazing things with twitter, and it is long time ago that I have seen so much creativity around such a small service. Janet Fouts has summarized nicely how to be a good ’twittizen’ and how to write interesting tweets. Well worth a read, here the summary.

If you want to check my twitter manners read the trend feed I am publishing for the Palmerston group @PalmerstonHEL or my own twitter feed @tobiaswacker.

13th annual ’Webby Awards’

The winners are announced – see the best on the web from here.