Social Media is Boring

Houston, we have a problem! It turns out that social media is great use for brands as e.g. customer service / interaction platform or corporate communications channel. Makes sense. But as we at the same time are preaching the end of advertising and the raise of social media, where did the creativity go? Of course I love the transparency and the communicative features social media offers, but I would not like to sacrifice the fun part for it. So here is a proposal: Let’s just stop creating blogs and facebook pages and twitter accounts and youtube channels for our advertising campaigns and reserve them for long term communication. Let’s don’t sacrifice that what once was advertising for it. Sounds clear. And still - useless pages and boring profiles are popping up daily like mushrooms, overloading social media services to an extent which makes them unpleasant to use. Just happened recently to facebook.

So I have to correct my headline: Social Media is not boring. It just gets boring like hell if we try to use it wrongly to extend our advertising campaigns. Just happened to me the one or other time recently. So I promise not to do it anymore ;)