I supported a book project initiated by Bud Caddell launched on the KickStarter platform with 100 $. I would love to see the book published as it could be a manifesto for new marketing, based on the believe that cultural exchange between individuals and brands are the new mass media.Have a look on Bud's own thoughts about the project here and browse through my latest deck on slideshare to get a deeper understanding.
If you want to change Marketing for the better, if you want brands and people having an exchange with each other, please support and promote the project and thinking. Although it makes perfect sense, marketers believing in push, quick sales tricks and old school thinking are still in the vast majority, causing pain to passionate forward thinking marketers and - last but not least - people.
