Wednesday, April 29, 2009

The (branded) world is changing

According to the today published Brandz Top 100 studies from MillwardBrown, google is the the most valuable global brand, now the third year in a row. However, there are also big changes in the ranking effecting brand values of car companies and banks. Nokia is ranked on position 13 with a loss of 20 % in comparison to 2008.

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