Let me present some work I have been involved with recently in my function as planner for Finnish advertising agency KING Helsinki. The topic is Sofia bank, a new bank on the Finnish market founded by top professionals of the banking industry. For the launch campaign we chose to focus on that – a new bank with lots of experience. The images have been taken by Dutch top professional Paul Ruigrok and the campaign is focusing on print- and online media. The headline in the ad is best to be translated with the words ’Born Wise’.
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