JOPO – standing for ’JOkaisen POlkupyörä’ and meaning ’the bike for everyone’ is a Finnish design classic and at the same time a good example for great marketing. Produced by Finnish manufacturer Helkama and first introduced in 1965, jopo shows that taking great care of a product and brand pays off – in that case literally, as the bike is rather expensive for its features. However, a great concept, and since yesterday I joined the owner’s club.
Read more and buy your own from here
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