Two weeks ago Stockholm Furniture Fair closed doors, time to take a resumé for my work with Finland’s leading furniture producer Martela. The theme we created for the fair was ’The Light of Snow’, for obvious reasons: One of the product innovations Martela presented at the fair was ’The Tree W’, a light and space devider designed by Finnish design legend Prof. Eero Aarnio, the fair stand, designed by Finnish architect group Valvomo, was shining in total white while Stockholm was covered by a beautiful snow blanket. Or in other words: ’The Light of Snow’. Next to the theme we developed invitation materials, a press kit and the brochure, naturally all in simple and clear white.
Monday, February 23, 2009
The Light of Snow
Two weeks ago Stockholm Furniture Fair closed doors, time to take a resumé for my work with Finland’s leading furniture producer Martela. The theme we created for the fair was ’The Light of Snow’, for obvious reasons: One of the product innovations Martela presented at the fair was ’The Tree W’, a light and space devider designed by Finnish design legend Prof. Eero Aarnio, the fair stand, designed by Finnish architect group Valvomo, was shining in total white while Stockholm was covered by a beautiful snow blanket. Or in other words: ’The Light of Snow’. Next to the theme we developed invitation materials, a press kit and the brochure, naturally all in simple and clear white.
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