The (branded) world is changing

According to the today published Brandz Top 100 studies from MillwardBrown, google is the the most valuable global brand, now the third year in a row. However, there are also big changes in the ranking effecting brand values of car companies and banks. Nokia is ranked on position 13 with a loss of 20 % in comparison to 2008.

Read the whole study here (pdf)

Sofia Bank – Born wise

Let me present some work I have been involved with recently in my function as planner for Finnish advertising agency KING Helsinki. The topic is Sofia bank, a new bank on the Finnish market founded by top professionals of the banking industry. For the launch campaign we chose to focus on that – a new bank with lots of experience. The images have been taken by Dutch top professional Paul Ruigrok and the campaign is focusing on print- and online media. The headline in the ad is best to be translated with the words ’Born Wise’.

Susan Boyle

People love great stories, and people love the underdog. And everybody loves music. Susan Boyle, who made it from 0-100 in just one song at the casting show ’Britain’s got talent’, became world famous for these attributes. 60-70 million views on youtube, 1,2 million facebook fans, a global fan community and media hype. 

Check out how Susan Boyle was touching the world!

JoPo

JOPO – standing for ’JOkaisen POlkupyörä’ and meaning ’the bike for everyone’ is a Finnish design classic and at the same time a good example for great marketing. Produced by Finnish manufacturer Helkama and first introduced in 1965, jopo shows that taking great care of a product and brand pays off – in that case literally, as the bike is rather expensive for its features. However, a great concept, and since yesterday I joined the owner’s club.

Read more and buy your own from here

Bobba

Sulake has launched yet another community named Bobba. The target audience is much older than Habbo’s, and the community is meant to be accessed by mobile devices.

Here more information from Taneli and Arctic Startup.

Happy Easter!

Business as usual

Today is a tough day for everyone in media and advertising business. While in Finland advertising- and media agencies have announced heavy layoffs today, bad news are coming also from US. Shots magazine reports that JWT Chicago will be closed down, after 118 years of history, and the Boston Globe is under pressure from Times Co. to accept major cutbacks, otherwise is under threat of being closed down. I tend to see the opportunities in the crisis, but today things just look black. Anyhow, we all know if the upswing is coming (and it will come), media- and ad businesses are on the forefront of the movement.

Take care until then.