According to this press release Lego is entering the market for digital gadgets. The target market are young people, and the nicest line might be the classic brick-built portable electronics. Sounds fun and might be a nice toy for adults as well… I was playing with Lego all my childhood.
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Believing in use-vertising, engaging experiences, great ideas & relevant cultural brand context. Looking for the unknown unknowns. Strategist at hasan&partners.
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