Sunday, December 7, 2008

AD, Copy and thinking silos

Agencies often complain about clients and their marketing silos. Arguable, yes, maybe companies should act more flexible and have a more open marketing organization. However, the agencies are not any better. Instead of sending a flexible team of wise people to solve the challenge, way too often an Art Director and a Copywriter are locking themselves up in a dark room for 48 hrs to present the magic results - often a really really funny TV commercial. Cool. A lot of things have to change in this industry, still. Luckily I can influence the way of doing things. Otherwise marketing and communication business would be a sad place.

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