Tuesday, December 16, 2008

Branded spaces and pop-up stores

Branded spaces and pop-up stores are more popular then ever, as they enable real physical interaction with the often distant brands. People feel good in a nice pop-up store like the latest opening of Reebok in NYC. The pop-up store is located in an old gallery and charms with great graphic design and bright colors. If people enjoy branded spaces on the one hand and reject classical advertising on the other, we can guess where some parts of the budgets will shift in the future.

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