A "The Economist" spoof cover running through the blogosphere shows how simple and effective viral communication can be. Although it is not the real cover it describes precisely what happened in the last year, when the finance crises has proved international stock markets to be global online casinos. It might be that this spoof cover will be seen much more often as the real covers, and actually it doesn't matter if it was done by a private person or marketers. Let go - brands are shaped and build as well by consumers nowadays.
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